Download
关闭
Home > Investment Academy > Details

New Trends in China’s Gold Consumption Amid Tax Reform Shock

2025-11-17 11:57:25 | 浏览 281

点赞 0


Dramatic Shift in Consumption Structure, Notable Weakening in Jewelry Market

In the first three quarters of 2025, Chinas gold consumption reached 682.73 tons, a year-on-year decline of 7.95%. Gold jewelry consumption alone was only 270.04 tons, down 32.5% compared to last year, with some regions seeing gold shop business fall by over 80%. For example, under the new tax regime, a 20g gold necklace now incurs about RMB 1,400 in additional VAT per purchase, greatly raising the consumption threshold and causing more customers to adopt a wait-and-see attitude.

Booming Investment Demand for Gold Bars, Financial Segment Stays Hot
In stark contrast to declining jewelry demand, investment gold bars and coins have grown against the trend. In the first three quarters, consumption of gold bars and coins reached 352.12 tons, a strong year-on-year growth of 24.55%. During the same period, the Shanghai Gold Exchange’s total single-side transaction volume was 23,800 tons, up 2.45% year-on-year, while the transaction value soared 41.55% to RMB 17.68 trillion. The strong demand for financial investment and ETF positions (164% YoY growth) have become a key market support.

High-Purity Gold and Custom Jewelry Buck the Trend
Although the physical gold market has cooled, high-purity gold, personalized and custom-made jewelry—such as 9999 Gold, Blessing Gold, and wedding gold tokens—have emerged as new highlights in consumer demand. Jewelry companies are upgrading products, focusing on cultural design and sustainable craftsmanship to attract younger buyers. High-end customization and the fusion of artistic investment and collection are repositioning gold as a dual carrier of wealth and aesthetics.

Digitalization and Brand Innovation Drive Industry Transformation
Faced with tax reform pressure, companies are accelerating digital transformation, promoting online gold purchases, AI-driven design and customization. Emerging gold consumption values emphasize product individuality and financial allocation, leading to rapid growth in ETFs and digital gold platforms. Experts estimate that the “Finance + Personalization” dual-track trend will become more pronounced, accelerating the diversification of the gold consumer market.

Outlook: Tax Reform Spurs Innovation and Upgrade in Gold Industry
Tax reform is acting as a catalyst for structural differentiation and business innovation. In the future, China’s gold consumption will focus on three major trends: innovation, personalization, and financialization. Jewelry and financial assets will develop in parallel, propelling the gold industry into a new stage of high-quality growth.

Upway Global: Trusted Partner Through Market Dynamics

Upway Global, a leader in global precious metals trading since 2010. Anchored in values of compliance, transparency, and investor protection, Upway Global has built a robust ecosystem of over 1.2 million active traders and processed more than 600 million orders, with a monthly trading volume surpassing USD 479 billion in 2025. As a main sponsor, Upway Global proudly supported this milestone, reflecting both our recognition by HKGX and our commitment to Hong Kong’s long-term role as a global hub for precious metals. Highlighted Hong Kong’s “one country, two systems” advantage and its Belt and Road opportunities, reinforcing the city’s position as a super-connector between East and West.

相关文章

Learn More 右箭头